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Holiday Shopping in Buckhead

December 5, 2008


I just received an email from BATMA and they have extended the hours of “The Buc“, Buckhead’s free shuttle.  The shuttle is great for those that live and work in the areas surrounding Lenox & Phipps.  During the month of December BATMA along with Simon Malls will be giving away gifts from their “favorite things” list to lucky riders.  Items include:

  • Wine from the Tinder Box/Vino 100
  • Signature Hot Chocolate from Williams-Sonoma
  • Running Shoes and a Customizable Shirt from Niketown
  • The New E-Watch from Prophesy E
  • Jimi Rocker Clock and WeatherCast Wireless 5-day Forecaster from Brookstone
  • Holiday Tumbler and Cocktail Plate Set from Tommy Bahama
  • Hair Products from Cortex International
  • Accessories from Chico’s
  • Gift Cards to J. Jill
  • And more!

Holiday Shopping in Buckhead is Easier, Greener and More Fun

BATMA extends hours of Buckhead’s free shuttle and partners with Simon Malls to give holiday shoppers some gifts of their own



(ATLANTA – Dec. 5, 2008)  To make holiday season shopping trips a little less daunting for Buckhead shoppers, residents and workers alike, the Buckhead Area Transportation Management Association (BATMA) has once again extended the hours of its free shuttle “the buc” and, along with Simon Malls, is giving away some of the season’s hottest gifts from “the buc’s” Favorite Things list.


December 1 through 24, “the buc” will have an extended lunchtime schedule, running every 15 minutes from 11:30 a.m. to 3:30 p.m. and continue its normal operating schedule during morning and evening commutes on weekdays.


“Our goal is to give workers in the area a way to get to and from the malls without getting caught in the traffic crunch,” said Denise Starling, executive director of BATMA.  “They can take a long lunch break, get to the mall and take care of holiday shopping without the frustration of wasting time in traffic or looking for a parking spot.  And they can feel good about going green this holiday season by keeping pollution out of the air.”


To thank riders for helping reduce traffic and air pollution in the Buckhead, BATMA and Simon Malls have built “the buc’s” Favorite Things list full of the best buys of the holiday season and will be randomly giving them away to lucky riders throughout the month of December.  Some of “the buc’s” Favorite Things this year include holiday delights from Williams-Sonoma, cool gadgets from Brookstone, athletic gear from Nike and tropical home accessories from Tommy Bahama—just to name a few.


“Our retailers are proud to support clean commuting as a way to improve the quality of life in Buckhead,” said Dewayne Herbert, director of marketing and business development for Simon Malls.  “And giving those clean commuters some of the area’s finest gifts is a great reward.”


During the shopping season, when traffic surrounding the popular Lenox Square and Phipps Plaza malls gets more congested than usual, “the buc” is the area’s only alternative to walking to the car, sitting in traffic between the malls and circling the parking lots looking for spots.  Holiday shoppers can even take “the buc” to multiple MARTA stops to avoid a car altogether and enjoy a “Green Christmas” this year.


“the buc” will also continue its normal operating schedule on Saturdays from 10 a.m. to 9 p.m.  Detailed schedules, routes, stops and more information on “the buc” can be found at or by calling (404) 812-RIDE.


The Buckhead Area Transportation Management Association (BATMA) is a partnership of private businesses, public agencies and residential and civic associations within the Buckhead community whose mission is to provide relief for commuters, residents and visitors traveling in and around Buckhead.  BATMA is one of nine transportation management associations in the Atlanta region fostering public-private partnerships to develop solutions for activity centers facing unique transportation challenges.  Since its inception in 1997, BATMA’s mission has been to work cooperatively to improve mobility, accessibility and air quality in Buckhead.  For more information, visit


About Simon Property Group

Simon Property Group, Inc. is an S&P 500 company and the largest public U.S. real estate company.  Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers®, The Mills®, community/lifestyle centers and international properties.  It currently owns or has an interest in 387 properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia.  The Company is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide.  Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG.  For further information, visit the Company’s website at

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