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Fat Tire to the Scene

May 21, 2009

6 Bombers to the Rescue
6 Bombers to the Rescue


Last week Georgia became the newest state offering New Belgium Brewing Company’s Fat Tire.  It’s been a big deal at your favorite “jam band” parking lot.  When the crowd arrives from the west they are always toting Fat Tire because you could sell it for the price of gold in most southern states.  One thing that was pretty cool about it’s arrival in Georgia was the custom label that reads ” 1st (legal) distribution commemorative Georgia On My Ride”. 


On the box there is a label that really peaked my interest and it says that the beer is produced using Wind Power, which they were the first brewering in the United States to do.  Now that’s pretty cool.  After some digging on their website I found that they really put a lot of effort into creating their beer in a sustainable manner by creating energy from biowaste and they have a water treatment plant onsite reducing the contaminants in the water by 99%.  When visiting Colorado last year for the EcoBroker Conference I heard that they were considering canning fat tire which would greatly lessen the amount of waste they produce and make their product more recyclable.  You can view more information, tour the brewery and even purchase souvenirs at

The Box
The Box



Carson Matthews

7 Comments leave one →
  1. May 25, 2009 2:02 pm

    The hotter it gets, the more I love beer!

  2. May 26, 2009 9:27 pm

    Hey Carson –

    Where can you get Fat Tire in Atlanta?

  3. May 26, 2009 9:32 pm

    You can get it at Hop City (Marietta Street), Green’s & maybe Total Wine. Those stores are pretty focused on craft beers so they should always have it available. If you can’t find one, call me and we can come have one at my house 🙂

  4. May 26, 2009 9:40 pm

    Hey, Carson –

    You can register to win your very own fat tire bike at New Belgium’s site:

    They are drawing for one daily. If you win we can form a fat tire cruiser-riding EcoBroker club!

  5. May 26, 2009 9:45 pm

    now that’s a club I want to be a part of!

  6. June 1, 2009 6:43 pm

    Hi Carson,
    We just bought this beer in Dunwoody at Total Wine

  7. June 2, 2009 4:48 pm

    I love Total Wine! What an awesome store.

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