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Announcing the GreenMLS Toolkit

April 21, 2010

For the last year and a half I have been working with a group from across the United States to develop a toolkit that would help guide multiple listing services (MLS) as they add search-able green features to their system.  The Green the MLS Toolkit was formally announced yesterday by the National Association of Realtors and the toolkit press release can be found below.

In August of 2008, Atlanta based FMLS went green and added search-able green features and Green Building Certifications to its program.  Since then I have been tracking green home sales in Atlanta and their performance compared to traditional new construction homes.  Those reports can be seen and downloaded on GreentotheScene.com in the right side bar. >>>

In the Toolkit you can also see the case study I wrote about the process of greening FMLS in Atlanta.

We are very excited about the launch of the toolkit and hope it will drive MLS’s across the country to include green home features within their search.

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Washington, April 20, 2010

Marketing and identifying green homes just got easier for home buyers and sellers with the new Green MLS Tool Kit. The National Association of Realtors® now offers the tool kit to help Realtors® add a green initiative to their local multiple listing service (MLS).

“Realtors® are the best source for real estate information and have access to the most comprehensive data in the world,” said NAR President Vicki Cox Golder, owner of Vicki L. Cox & Associate in Tucson, Ariz. “NAR research has consistently shown that there is a considerable and growing market for green buildings. The approach of Earth Day on April 22 only underscores the fact that many of today’s consumers want homes and communities that are sensitive to the larger environment. The Green MLS Tool Kit allows Realtors® to support this growing market.”

The tool kit provides a snapshot of the green home industry, outlines why adopting a green initiative for MLSs is important, and offers strategies for effective changes. It contains myriad resources to help NAR members plan the process of greening their MLS. For example, it features case studies of several MLS systems that have completed a green initiative and examples of forms and strategies from several MLSs that have gone green.

In addition, it offers recommendations for navigating everything from assembling the team and developing green data entry forms to personalizing the MLS to specific locations. The tool kit also includes links to additional resources, such as a publication on the “Top Ten Ways an MLS or Association can Go Green.”

The tool kit was a collaborative effort by a team of individuals, associations and organizations that either have had direct experience with MLS system management or with implementing a green MLS initiative. NAR worked with the Appraisal Institute; Council of Multiple Listing Services; EcoBroker International; Enterprise Community Partners, Inc.; Metropolitan Regional Information; Multi-Regional Multiple Listing Service System; National Association of Home Builders; NeighborWorks® America; Traverse Area Association of Realtors®; and the U.S. Green Building Council to develop the tool kit.

“By identifying which homes contain energy efficient and environmentally friendly characteristics, the Greening MLS Tool Kit will help all home buyers – especially first-time and low- and moderate income home buyers – make more informed choices about the cost of their housing and where upfront payment may lead to long-term saving,” said Ken Wade, NeighborWorks® America CEO.

For more information on the Green MLS Tool Kit visit, www.GreentheMLS.org.

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